Buy Back Your Time to Go Ride Your Mountain Bike

Someone that was once good friend, riding buddies (when he does ride) and client of our coaching sister company , is awaiting his 5th child. In his mid 40s, a successfull professional with a decent earning, the only thing he is really not very rich of (and about to be even less so very soon for the next few years), is time. Although you would never believe that considering how late he gets up most days!!!

And if you are wondering why he was "once a good friend", well, he is still a friend, but not a very good one since, you know, too busy for anything...

And this made me think that we should really start to manage our private life as managers, entrepreneurs etc.. do. Concentrate on what we do best and generate the most ROI and pay someone to do the rest based on the principal that the cost if much lower than the ROI of the same time used by yourself. 

Because let’s face it, life is busy. You’ve got deadlines to meet, clients to impress, and emails that breed faster than rabbits. Toss in family responsibilities, and suddenly, your beloved mountain bike sits gathering dust, silently judging you from the corner of the garage.

But what if I told you there’s a way to reclaim those precious hours and hit the trails without sacrificing your career, your sanity, or your relationship? Spoiler alert: It doesn’t involve fancy bike upgrades or a time machine.

The Secret to More Saddle Time? Outsourcing

As a busy professional, you’ve probably got the budget to splurge on some sweet upgrades for your bike—a carbon wheelset here, a wireless dropper post there. But here’s a truth bomb: The best money you can spend on your mountain biking isn’t on your bike. It’s on outsourcing your chores.

Take cleaning, for instance. The average person spends about 2 hours a week tidying up. You know, scrubbing sinks, vacuuming floors, and wrestling with that monster pile of laundry. What if you paid someone else to handle that and used those 2 hours to shred some singletrack instead?

Why It’s a Game-Changer

Think about it. You already know the therapeutic magic of riding your mountain bike—the way it clears your head, gives you a rush of adrenaline, and makes you feel like a kid again. Two extra hours a week on the trail isn’t just a bonus; it’s an investment in your physical and mental health. And let’s be honest—hiring a cleaner is far cheaper than therapy or a chiropractor after you neglect your body for too long.

Plus, there’s the productivity kicker. Studies show that exercise boosts brainpower. So, those two hours riding aren’t “wasted time.” They’re a secret weapon that helps you crush your next big project, land that deal, or simply feel less like a zombie during your Monday morning meetings.

A Self-Deprecating Reality Check

Now, I know what you’re thinking: “Come on, I can clean my own house. I don’t need to pay someone to do it.” Sure, you can. But should you? Let’s be real—you’ve spent thousands on your bike, and yet you’re willing to skip riding to clean a toilet? What are you doing, my dude?

This isn’t about laziness; it’s about priorities. You’re a high performer in your career, and you know the value of focusing on what you do best. Apply that same logic to your personal life. Cleaning your house doesn’t make you a better partner, parent, or professional. But getting out on the trails? That makes you happier, healthier, and way less grumpy.

How to Make It Happen

1. Find a Cleaner: Ask for recommendations or check local services. A couple of hours a week won’t break the bank.

2. Schedule Your Ride: Block those two hours in your calendar like they’re a meeting with your most important client—you.

3. Don’t Feel Guilty: You’re not “too good” to clean; you’re just smart enough to know where your time is best spent.

The Bottom Line

Your mountain bike doesn’t just take you on adventures; it reminds you why you work so hard in the first place—to enjoy life. So, stop making excuses. Buy back your time, hit the trails, and let someone else handle the housework.

Because, let’s be honest—dust bunnies don’t care how clean your house is, but your bike misses you like crazy.